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Saturday, January 23, 1999
Britney Spears fails miserably
By MIKE ROSS -- Edmonton Sun
...BABY ONE MORE TIME
(Jive/BMG 74321 41651)
In the future, all pop music will be made by a factory in Florida. Industrial-sized bushels of disco will be cut into convenient 3 1/2- minute chunks, run through the Love Soakert, sprinkled with various artificial flavours - soul, rock, hip-hop, blues or reggae, as the target market dictates - and placed under one or more attractive young people from the factory talent pool.
Guess what? The future is here!
Brought to you by the same team that gave us Backstreet Boys and 'N Sync - and more to come, we fear - former Mickey Mouse clubber Britney Spears has released an album of love-sick drivel that has as much substance as an empty gum wrapper. Aside from obvious affectations, there's little fault to find with this 17-year-old Lolita's voice, but the message behind the music is worse than mere sweet nothings. As she emotes in Born to Make You Happy, "I don't know how to live without your love/I was born to make you happy." So much for Girl Power.
Among such sticky-sweet, platitude-laden fare as the reggae-fied Soda Pop and the facile ballad E-Mail My Heart, the best track is a Latin take on Sonny Bono's The Beat Goes On - which gives you an idea of how memorable the bulk of the remaining songs are.
As a bonus, ... Baby One More Time contains snippets of three songs from an upcoming Backstreet Boys album, thus assuring interest from Spears' "target market."
That would be teenage girls, naturally - and they deserve better than this fluff.
1 ...Baby One More Time (3:30)
2. (you Drive Me) Crazy (3:17)
3. Sometimes (4:05)
4. Soda Pop (3:20)
5. Born To Make You Happy (4:03)
6. From The Bottom Of My Broken Heart (5:11)
7. I Will Be There (3:53)
8. I Will Still Love You (4:02)
9. Thinkin' About You (3:35)
10. E-mail My Heart (3:41)
11. The Beat Goes On (3:43)