Nova Scotia is promoting itself as an ideal vacation getaway.
Tourism officials were in Ottawa and Boston recently to promote the maritime province.
"We want to remind people that there is so much happening and so much to do and see in Nova Scotia," Tourism, Culture and Heritage Minister Percy Paris said in a statement. "These promotions are part of our overall campaign and showcase the unique experiences visitors have when they come to Nova Scotia."
The promotion highlights the Routes to Your Roots page on novascotia.com and the Celtic Heart program to encourage Bostonians to visit Nova Scotia and explore common roots.
In 2009, Nova Scotia welcomed 2,093,500 visitors, which provided an economic impact of $1.8 billion. Nova Scotia annually invests $7.2 million to market the province in key visitor markets.