Tourism Australia has a new campaign dubbed "There’s Nothing Like Australia."
With research showing that 80% of Aussies want to promote their country as a travel destination, Australians were invited to submit photos and brief descriptions of their favourite experiences.
More than 29,000 submissions were received in just one month and an interactive map was created to highlight them.
The map is searchable by experience type and keyword.
The map is now available for Canadians to search with 3,500 experiences featured, information on trip planning and sample itineraries.