Rochester wants to attract Canadian visitors

BOB BOUGHNER, QMI Agency

, Last Updated: 12:53 PM ET

VisitRochester has launched a campaign to attract Canadian travellers beyond Buffalo and into Rochester, the Finger Lakes and Genessee Valley.

The $100,000 marketing program titled ďA Welcome Surprise'' will continue through December.

Rochester and neighbours are a brief 90-minute drive from the border.

VisitRochester believes the program may attract as many as 20,000 travellers and build awareness of Rochester as a preferred destination.


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