By BOB BOUGHNER, QMI Agency
VisitRochester has launched a campaign to attract Canadian travellers beyond Buffalo and into Rochester, the Finger Lakes and Genessee Valley.
The $100,000 marketing program titled ďA Welcome Surprise'' will continue through December.
Rochester and neighbours are a brief 90-minute drive from the border.
VisitRochester believes the program may attract as many as 20,000 travellers and build awareness of Rochester as a preferred destination.
This story was posted on Tue, October 12, 2010
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