(Sean Kilpatrick/QMI Agency)

A New Brunswick town is preparing to celebrate the French fry on Friday.

The town of Florenceville-Bristol calls itself the "French fry capital of the world" and Friday is National French Fry Day.

The day will include a French fry cutting contest, creating artwork with the spud sticks and lots of free fries.

People can also go to "potato world", where they can learn the "secret to creating the perfect fry from New Brunswick-grown potatoes" in the museum.

The town is home to McCain Foods' regional head office and potato processing technology centre.