According to a survey released on Monday, around 85% of travellers across eight countries prefer to book a last-minute hotel on the internet or via a smartphone app. Just 15% opted for more traditional methods of calling or booking via a travel agent.
When booking a last-minute hotel, 74% do it on a computer, 11 percent do it on a mobile phone, 10% on the phone and 5% directly via a travel agent, according to a survey published by the travel site Trivago on Monday.
Last-minute hotel bookings through a smartphone app are most popular in the U.S. at 22%, followed by Germany at 16%, the U.K. and France at 13%, Italy at 10% and Spain at 95. Last-minute bookings using a smartphone app are least popular in Turkey (4%) and Greece (3%).
The U.K. presents the highest proportion of online bookings, with 93% of participants choosing this option; 80% of the participants use the internet while 13% use a smartphone app. Just 4% call the hotel directly and 3% visit a travel agent.
The travel site Trivago surveyed around 4,142 people between August 13 and 27 to discover their preferences when booking a last-minute hotel.
This story was posted on Wed, September 12, 2012
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